Bibliography

**__ Annotated Bibliography __**

Name: Kalsoom Abbas

Article: Birth of a Social Salesman

Source: Forbes ([] )

Tags/Keywords: Marketing, Social business, Sales, Outsourcing, Unspoken Awareness, Social Salesman, Social selling.

Summary: This article on Forbes.com talks about how social business is born in marketing and how companies are marketing using social channels to inform the potential customers. The interview taken from Phil Arturi, the president of White Hawk Sales Partners, in this article points out that now people are better informed and control the buying process. He states that people know what they want and they research about it and validate their buying options through multiple social channels. He further states that the salesmen now expect the customers to know what they want and need, know about the product, and know about the company they are purchasing from. Getting more insight into buying behaviours via social media helps develop messages help the businesses. He states that more time should be spent on teaching sales to use social media to build a meaningful relationship with the buyers and have sales conversations that prospects actually look forward to this will help the sales. Name: Kalsoom Abbas Article: Online Advertising through Social Media By: Alice Osborn Source: Inc.Tech ([] ) Keywords: Media Marketing, Social networking websites, Social media Advertiser. Advertisement, Facbook This article places emphasis on social media marketers and how their interests are not limited to who you’re talking to and about what, but it goes beyond to understanding how you interact on social networking websites. Osborn explains the ideal social media advertiser as an individual who consistently “uploads, shares, rates, blogs” and of course an individual who’s friends trust them upon this platform. You are then not only the person being advertised to but also an individual who advertises for the company to friends who trust you. Osborn recognizes successful social media advertisers as those who have the knowledge on how to get current consumers to endorse and to “talk up” their specific product without “talking down” to their specific target market. Not only are they perfect at this but they further know how to locate the correct “community of friends to spend their advertising dollars”. An example of such an advertising company is Lotame, which gathers research through its Crowd Control medium building unidentified profiles of consumers by their “age, gender, zip code…their actions and interests on the social media site”. This program does not limit itself to uploaded or tracking details but further detects if a user’s mouse is idle or not. With the availability of such techniques, it is easy to occupy the confidentiality of users on social media websites such as, Facebook where information is lifted from their profiles to precisely target them. This article further aims to emphasize to such advertising companies that in order for social media advertising to gain the user’s trust, the company must “protect identifiable information and keep the data anonymous”